The inner workings of Liverpool's commercial team were well known to Ben Latty when he arrived at Anfield back in February.
The departure of former Liverpool commercial director Matt Scammell to Formula E in January left a void that it was vitally important to fill for the Reds, especially with a number of key deals on the horizon that needed to be guided to completion.
Liverpool turned to Latty, who had spent eight years in the commercial team at Liverpool, rising to the the position of vice president of global sales, but had departed in August 2021 to become the group commercial director at Bristol Sport, the company that oversees the business, commercial and operational interests of Bristol City, Bristol Bears rugby and the Bristol Flyers basketball team.
