Las Vegas is kind of exactly how you imagine it. It’s a lot of gold-plated this, and stucco that. Nothing is real — even the high-end stuff is a bit of a mirage. The NBA’s annual Nevada-based summer league has a spurious air to it as well. It’s as much a scene as it is a basketball showcase.
I’d had never been to Las Vegas prior to this week. I’m here covering a slew of NBA events in what seems to be a never-ending churn of promotion and noise. Don’t get me wrong, it’s been the honor of a lifetime, but ask anyone here on assignment, and they’ll tell you that the grind is as draining as the Nevada heat.
Still, every desert has its oasis, and I found one on the top floor of the MGM Grand — really by accident if we’re being honest. Boston Celtics star Jaylen Brown was throwing an event for his clothing brand 7uice and thought I’d check it out, expecting a retail pop-up similar to the kind Brown has hosted in the past.
Instead, I stumbled onto something much more dynamic and got to see firsthand why Brown really is such a unique individual. I chatted with Jaylen about 7uice, the night itself, Donda Sports, and more.
