We’re one month away from the 99th installment of one of the biggest technology shows in the world. IFA 2023, held annually at the massive Messe Berlin arena in Germany, opens to the press August 30 and 31 and then to the public at large for a solid week starting in September. And the show is completely and utterly sold out, Oliver Merlin, managing director of IFA, tells TechRadar exclusively.
“Out of the 27 halls, we’ve used 26, and the last one is reserved for logistics. We’ve sold out every single square centimeter that we could,” Merlin said. That's 130,000 square meters -- an area about as big as The Pentagon. CES may bill itself as “the most influential tech event in the world,” but IFA is larger, even with the Las Vegas Convention Center’s sprawling new billion-dollar West Wing. IFA is expected to draw 2,000 manufacturers from 44 countries and 180K attendees from 130 countries.
