Following its first Hollywood tie-up with the blockbuster Twisters, Red Bull's sister team RB hopes to go much further to mix sport and entertainment, with the lofty goal of democratising access to the series.
Its name change from AlphaTauri to RB, Racing Bulls or VCARB was not without controversy, with its new moniker confusingly similar to the main team despite the aspirations to carve out its own image.
