Meghan Markle’s outfits has been selling out ever since her relationship with Prince Harry went public in 2016. The “Meghan Effect” has catapluted a number of lesser-known brands into the spotlight, and in the case of Hiut Denim, created new jobs for the Welsh company. A decade later, the Duchess of Sussex is combining her love of fashion with a new business venture, joining the AI-powered fashion discovery platform OneOff as both an advisor and investor. As Meghan—who launched lifestyle brand As ever last year—continues to build her business empire, OneOff’s co-founder says she’s “a great thought partner.”
The deal was announced as Prince Harry and Meghan touched down in Melbourne, Australia on April 14, and the duchess has since shared all of her tour outfits on the platform. OneOff is described by the brand as a “visual-first, taste-driven discovery model” where public figures like Meghan can share details of their outfits along with shoppable affiliate links.
