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Fortune
Fortune
Business
Jeremy Kahn

Exclusive: German startup Atira raises $17.5 million to streamline cumbersome industrial sales process

Atira cofounders Florian Diegruber (left) and August DuMont Shütte. (Credit: Photo courtesy of Atira)

When a company that builds fire trucks, rail-maintenance machinery, or electric vehicle chargers is invited to bid on a big contract, the request that lands in its inbox can run to thousands of pages of technical specifications. Developing the bid is traditionally a slow and stubbornly manual process: sales engineers, technical specialists, lawyers, and commercial staff pass documents back and forth for weeks, sometimes months, before a price can be quoted.

Atira, a Munich-based startup, wants to use AI to automate that work—and it has just raised $17.5 million in venture capital funding to make good on that vision.

The company said it has closed a $15 million seed round led by Accel, along with a previously undisclosed $2.5 million pre-seed. UVC Partners, Fortino, and BOOOM also invested, alongside individual investors that included, among others, Whirlpool chairman and CEO Marc Bitzer and Bastian Nominacher, co-founder and co-CEO of process-mining company Celonis. Atira declined to disclose its valuation following the funding.

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