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Benzinga
Benzinga
Entertainment
Adam Eckert

EXCLUSIVE: Genius Brands CEO On Disney: 'There Is More Than A Chance' For More Deals After Stan Lee Agreement

Stan Lee Genius Brands Disney Genius DIS GNUS Nasdaq Marvel Walt Disney Company

Genius Brands International Inc (NASDAQ:GNUS) announced on Wednesday that it signed a 20-year deal to license the name and likeness of Stan Lee to Marvel Studios for future films and TV productions, as well as in Walt Disney Co (NYSE:DIS) theme parks and experiences across the globe.

Genius Brands CEO Andy Heyward detailed the significance of the licensing deal Thursday on "Benzinga Live."

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