Good morning, Broadsheet readers! Coco Gauff wins the U.S. Open, Instacart's IPO takes shape, and Gal Gadot’s mac-and-cheese brand Goodles brings on new investors. Have a productive Monday.
- Not just for kids. When actor Gal Gadot was considering various opportunities to partner with startups as a cofounder or brand representative, she found that many didn't resonate. Until she heard from Jen Zeszut, who had the idea to launch a new mac-and-cheese brand.
The pair first spoke in a meeting a few years ago that didn't lead to a partnership—but did end with Zeszut, the former CEO of early childhood nutrition company Cerebelly, asking what Gadot actually liked. One of her answers was "mac and cheese." She grew up eating the food in her native Israel, relying on American family members to deliver the boxed product during their visits. So when Zeszut proposed the idea to go all-in on mac and cheese, it felt authentic.
