- Exclusive data shared with Fortune shows Amazon Prime shoppers’ purchases in 2024 followed habitual seasonal and social cycles, with essentials and trending items shifting throughout the year based on holidays, social-media influence, and life milestones. Despite economic uncertainty, Prime members increasingly sought value and convenience, driving a 50% year-over-year increase in same- or next-day delivery of household essentials and groceries.
When you look through your Amazon Prime purchase history, it may seem like a fairly random jumble of items: meat thermometers, solar-powered turtle statues, eggs, and insulated coffee cups.
