Model, presenter, author, This Morning’s resident fashion icon, Lisa Snowdon holds many titles. And now she has another one to add to the list. The star has been named Dr. Beckmann’s first-ever Chief Laundry Officer.
To mark her new role, woman&home was offered an exclusive interview with Lisa – and we jumped at the chance to uncover her top laundry tips.
So, why did the presenter, 54, want to become CLO? “Why wouldn't I want to be?” Lisa laughs before explaining, “Clothes and fashion are a big passion of mine, so looking after my clothes is obviously of utmost importance.”
Lisa Snowdon's laundry tips: make washing easier and more convenient
“I saw the stats that Doctor Beckmann had uncovered [64% of people say they’ve ruined clothes due to poor laundry habits and almost 1 in 5 leave it two months or longer before changing their bed sheets] and I was quite shocked!”
She continues, “So I think we need to get the nation to break those habits, make washing easier and more convenient and, as a result, your clothes will last longer."
Here are Lisa's top laundry tips to help improve how we wash...
- 1. ALWAYS look at the care labels and follow the instructions.
- 2. Separate your clothes properly before washing; don’t do it in a hurry. You don’t want to miss that pesky red sock that then gives your white wash a pink hue.
- 3. With my darks, I always wash them at a cooler temperature, usually 30 degrees, to stop the dye from bleeding.
- 4. Always wash jeans inside out and at 30 degrees. It preserves the washing.
- 5. Don’t overcrowd the drum. There needs to be space so things can spin and wash properly.
- 6. Wash your bedding at a higher temperature, like 60 degrees – especially if you don’t wash it regularly.
- 7. Don’t use too much detergent or conditioner, which is why Dr.Beckmann’s pre-dosed sheets are great.
"I adore Doctor Beckmann's products and have for a long time, so it just works really well.” As for her favourite products from the brand, Lisa tells us there are two that have been “game-changing.”
“The Detergent Sheets and the Fabric Laundry Conditioner Sheets are amazing.” She explains, “They take up such less room in the cupboard; they’ve got like 80% less packaging, which is great if you're conscious of the environment but also don't have much room in the house.”
But that’s not the only reason they’re her go-to. “The fact that the sheets are already pre-dosed, so you don't have to mess around with liquids everywhere, and making that little drawer all yucky and dirty. They’re a no-brainer, you just pop them in the drum and put your clothes in… Plus, they smell great.”
Other of Lisa’s must-have products include the following...
Lisa has teamed up with Dr. Beckmann for its new campaign, The Great Laundry Reset. For more information, visit https://www.dr-beckmann.co.uk/rethink-the-way-you-do-laundry/
