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Fortune
Fortune
Allie Garfinkle

Exclusive: Fal, generative media platform for developers, raises $49 million Series B

Burkay Gur and Gorkem Yurtseven in casual clothing pose for a photo portrait (Credit: Fal)

Fal, a generative media platform for developers, was named with thoughtful duality. 

At first glance, Fal stands for "features and labels," a machine learning term referring to input data and the answers a model learns to generate. But there’s another layer—Fal is also a Turkish term for "fortune telling," the startup’s cofounders Burkay Gur and Gorkem Yurtseven tell me. 

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