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Liverpool Echo
Liverpool Echo
Sport
Dave Powell

EXCLUSIVE: Everton have lucrative 'long term' plan off the pitch as primary target emerges

Everton's trip to the US last month was marked a welcome return to normality post pandemic. The Toffees have for some time had a foothold in the US market, and with visits to Washington DC, Minneapolis and Baltimore during a near two-week stay across the Atlantic, that bond with their American audience was aided further.

For the American football-loving public the Toffees have a special place, a club that has seen more US imports pass through their ranks than most. Players like Tim Howard, Brian McBride, Joe-Max Moore and Landon Donovan have all represented the club having been beacons of success and progress for the US game in years past, while players such as Preki, Tim Cahill and Mo Johnston have all played in both the blue of Everton and been major contributors to Major League Soccer.

Everton have been coined in some quarters as 'America's team', although that is a moniker that Leeds United would now try to lay claim to with their own US influence of head coach Jesse Marsch and stars like Brenden Aaronson and Tyler Adams.

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