ALABAMA - For more than 20 years, Freddy Rolón has played a key role in bringing sports in Spanish to Hispanics across the United States. Joining ESPN as an intern in 2003, Rolón's commitment to serve sports fans anywhere, anytime, have allowed him to wear many hats within the company, including general manager of ESPN Deportes. He is currently the head of digital content and audience expansion.
The Latin Times sat down with Freddy Rolón to talk about his journey, his insights gained after catering to a Hispanic audience and the challenges he's faced in his 20-year relationship with the worldwide leader in sports.
