You will often see NFT projects explain that their work is about building communities. In a grand sense, this is certainly true. The value of NFTs like the value of crypto and arguably all currency is staked in belief — the more people actively supporting a project, the more likely the project is to sell and succeed. The longer the fans follow the project, the more likely the NFTs are to gain value. In fact, it’s fair to say that reliance on positive interactions from community members is one of the ways that NFTs most closely resemble cryptocurrency.
Of course, people need an idea to gather around, and reaching the natural fan communities surrounding famous people like Kanye “Ye” West is one way to create the community essential to NFT project success.
