Manchester United may have walked off with the Bangkok Century Cup on Tuesday night, but for Liverpool the visit to the Far East is already proving a huge success.
Having spent two years off the road due to the pandemic – and been away from Asia since the trip to Hong Kong in 2017 – the Reds have been received in raucous fashion by fanatical supporters who have been watching from afar as Jurgen Klopp masterminded their team to a glut of silverware.
On and off the pitch, Liverpool have meant business for some time, with the triumphs of Klopp’s side backed up by a burgeoning commercial department and an ongoing increase in both number and value of sponsorship partnerships.
