A well-chosen name can carry an idea a long way.
That’s especially true in tech, where names become verbs, and the same logic applies to companies, firms, and strategies—and I’d argue Avid Ventures’ "toehold" strategy fits this mold. The word evokes an indoor climbing wall with the patchwork of small toeholds a climber must use to ascend. Accordingly, the strategy emphasizes making small initial investments in high-quality startups, then increasing ownership over time (it’s sometimes also called the double down strategy).
