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Fortune
Fortune
Sebastian Herrera

Exclusive: Amazon quietly hiked prices on Echo, Fire TV, Kindle, and eero overnight to offset ‘significant increases’ in memory costs

Amazon Kindle Memory Andy Jassy Apple Dell Microsoft
(Credit: Michael Nagle/Bloomberg via Getty Images)

Amazon has raised prices for several of its first-party devices, including its Echo smart speakers and Fire TV line, making it the latest big tech company to increase consumer costs as memory chip shortages pressure several industries.

The company overnight raised prices across its hardware product line, according to a review by Fortune. This includes raising the cost of its base Echo Dot from $49.99 to $79.99 and its Echo Show 11 from $219.99 to $249.99. It also raised its 16-gigabyte Kindle from $109.99 to $149.99 and its 16-gigabyte Kindle Paperwhite from $159.99 to $199.99.

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