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The Guardian - US
The Guardian - US
World
Lauren Aratani in New York

Exclusive: 20% of Americans support boycott of firms aligning themselves with Trump agenda

Target Donald Trump Jamal Bryant Amazon Tesla Inc. The Harris Poll Walmart
a person holds a sign that reads 'don't buy Tesla'
People protest outside a Tesla dealership in Palo Alto, California, on 8 March 2025. Photograph: Laure Andrillon/Reuters

One in five Americans plan to turn their backs for good on companies that have shifted their policies to align with Donald Trump’s agenda, according to a new poll for the Guardian.

As high-profile brands including Amazon, Target and Tesla grapple with economic boycotts, research by the Harris Poll indicated the backlash could have a lasting impact.

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