In the world of fashion, all eyes are currently focused on Florence. Following the successful men's fashion fair Pitti Uomo, attention has now turned to the childrenswear scene. The 98th edition of Pitti Immagine Bimbo, a renowned event that showcases clothing, accessories, and lifestyle products for little ones, took place from January 17th to 19th, transforming the Fortezza da Basso event site into a children's paradise. During this event, new and promising brands made their mark, including Tetoi Vienna, an Austrian start-up that is breathing new life into the country's fashion scene.
Tetoi Vienna was founded in November 2022 and has received an overwhelmingly positive response in just one year since its launch. The brand presented its first summer collection for babies and toddlers at the event. Tetoi Vienna is motivated by the desire to offer high-quality clothing that doesn't become unusable after a short period of use. The brand emphasizes transparency in material selection and production processes. Their classic and timeless designs pay homage to Vienna's rich fashion heritage.
