Experts have revealed exactly what the colour of your car says about you – and it gives away far more than you think it does. The detailed study examined the personality traits of drivers who own motors in the top 10 most popular shades including white, black, silver grey and red, the most popular colours right now.
According to the report, commissioned by car finance app Carmoola, 31 per cent of owners chose the vehicle they currently drive purely for its colour. And while pink is having a sartorial moment amongst celebrities and politicians, it is the colour most likely to put a potential buyer off purchasing a new or second-hand motor, with almost a third (31 per cent) admitting they go as far as ‘despising’ the hue.
Carmoola teamed up with top colour psychologist Karen Haller to delve into what our choice of car colour really means - and what it tells others about our personalities. They created 14 personas for drivers who are out and about on the nation’s roads on a daily basis.
