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The college football landscape underwent another seismic shift when USC and UCLA were approved by an unanimous vote to join the Big Ten in 2024.
As the Big Ten will stretch from New Jersey to California starting that year, the league’s recent additions further reiterate the motive of teams seeking the greatest exposure among college football’s TV contracts. With the SEC and Big Ten seeing large financial increases in their media rights, several schools will seek to enter one of the two conferences, which could result in two conferences of 35 to 40 teams that are separate from all other Division I schools, sources told SI’s Ross Dellenger.
