Phillip Schofield's former colleagues appeared to have turned on him amid his reported feud with Holly Willoughby.
The father-of-two, 61, is back on the sofa today with Holly, 42, after a source told the Mirror the presenter was ‘deeply upset’ after Phil released a public statement about their friendship following reports of a rift.
We revealed ITV bosses would be prepared to sack Phil from his role on the shows he and Holly co-present should viewers notice their "chemistry" had changed.
And now some of his former colleagues have had their say on the matter.
Ex-This Morning host Eamonn Holmes reckons Holly and Phil should have been recognised at Sunday night's BAFTA TV Awards for the 'best actor' award.
Speaking on GB News, he said said: "I think there should have been a special award for Phillip Schofield and Holly Willoughby for best actors.
"They may or may not be together on the telly today. The public surely will suss that there's no chemistry, that it's a broken fit between the two of them and that This Morning does not depend on who presents it.
"It's an institution, it will carry on no matter who presents it and anyone can check the viewing figures, there's no difference between whether they present it or anyone else."
Another ex-ITV star who had a dig at Phil is I'm A Celebrity...Get Me Out Of Here! star Kim Woodburn.
The non-nonsense TV star branded the father-of-two a "cruel, brutal little man" in a damning statement.
Speaking about being interviewed on This Morning, she told GB News: "I went on his show and he insulted me, he was rude, he was horrible. He was laughing at me, he was actually snickering at me.
"He should not be on television, he's a cruel, brutal little man and he's full of himself."
In a recent statement, Phil said things 'hadn't been easy for him' and called Holly his "rock", claiming: "We're the best of friends - as always, she is an incredible support on screen, behind the scenes and on the phone. Holly has always been there for me, through thick and thin. And I've been there for her."
Giving her opinion on the mum-of-three, Kim mused: "On the subject of Holly, I'll be brief, Holly has aided and abetted him all these years."
Holly became the presenter of This Morning after seasoned host Fern Britton quit.
She was said to have fallen out with Phil after her friends claimed she felt "undervalued by ITV" and that she was "living in Phil's shadow".
In his autobiography, Life Is What You Make It, Phil addressed a blazing row he had with Fern, which he believes was the final nail in the coffin.
He said he argued with Fern in a makeup room in 2009 over the content of a show – and was "stunned" when she accused him of "meddling."
The frost reportedly thawed between the pair, but when Phil and Holly were accused of jumping the queue to see the late Queen lying in state last year, Fern quipped: "There’s a VIP line?", leading fans to believe she still wasn't a fan of Phil's.