Generative AI is growing increasingly inescapable, and it's quickly wrapping around the fabric of the game industry. For Colin Cragg, the CEO leading a team including ex Helldivers and World of Warcraft developers on the horse MMO Equinox: Homecoming at Blue Scarab Entertainment, the technology has its uses, but it's creating more than a few headaches along the way.
Cragg tells GamesRadar+ that he was "very excited" when AI entered the scene, because it might be able to do those grunt jobs that people don't enjoy. AI "was supposed to vacuum my house and fold my laundry," as Cragg puts it.
