A Dumbarton police officer turned blogger has told of his “disbelief” after scooping a top influencer award.
John Robertson won the Influencer of the Year Lifestyle award at a glittering ceremony at the Radisson Red in Glasgow.
The 37-year-old created The Everyday Man blog around 10 years ago, which covers everything from fashion to fitness and travel.
John was working as a police officer at the time and told how he could never have foreseen how his life would go on to take an interesting new twist.
He told the Lennox: “It was a completely unexpected career path because when I started doing it, the term influencer wasn’t really a term yet.
“It was never my intention for my job to be an influencer per se, but it just organically happened.
“Although I do love it, it was never my goal at first.
“It has come full circle because I did media in university, then when I left, I wanted to become a TV producer, and I started working at the BBC, and I didn’t like it.
“Then I left and started working in retail and then running an online retail store, which was my first foray into websites.
“I quickly got bored of that and randomly joined the police.
“That was never my end goal either, but more of a spur-of-the-moment thing. I was in the police when I started the blog as a hobby.
“Over the years, it has developed more of a structure and become more like an online magazine alongside my Instagram page.
“It has been a full-time job for me for six years now.
“I am very lucky to be in the position that I am, especially when you get so many amazing opportunities. I can’t complain. Especially to then be recognised for it.”
The awards, spanning 15 prestigious categories, recognises Scotland’s stars of social and digital, from inspirational storytellers, agenda-setting vloggers and cool content curators to pioneering podcasters, visual tastemakers, tourism ambassadors and exciting breakthrough talents.
All of the categories are assessed by a panel of illustrious judges, spanning from food, drink, health and wellbeing, family and lifestyle, as well as travel, interiors and design, arts and culture, style, beauty and visual.
John was up against some tough competition in his category, including @amybell, @blublazerguy, @thankfifi and @the.lifestyle.hunter.
Telling of his shock at winning the award, he added: “It was a bit of a surprise to me that I did win.
“I was just delighted to be nominated, so when my name got called out, I was in complete disbelief.”
Visit John’s blog at theeverydayman.co.uk
