Former Chelsea star Eidur Gudjohnsen has welcomed the Premier League’s decision to ban clubs from striking money-spinning shirt sponsorship deals with gambling companies.
Gudjohnsen, the brilliant Icelandic striker who helped the Blues win two Premier League titles and later lifted the Champions League with Barcelona, knows from his own bitter experience about how addictive betting can become.
Twenty years ago, when he was at the peak of his career, he estimated he lost around £6 million to the bookies - including a five-month period when he blew £400,000.
