Donald Trump used a racial epithet to reject the prospect of a Black winner on the debut season of The Apprentice, the Emmy-nominated series that transformed the former president into a reality TV star and fuelled his political career.
Trump rejected the views of close aides that Kwame Jackson, a broker who worked for Goldman Sachs, had been the most impressive contestant, saying, “Would America buy a [N-word] winning?”, according to a producer who worked on the NBC show’s opening series in 2004, when it was called Meet the Billionaire.