AI consumer-insights startup BluePill wants to eliminate the six-week wait and $20,000 price tag brands currently pay for traditional market research and instead offer a 5-minute solution at 10% the cost.
The company announced on Nov. 12 that it closed a $6 million seed round to develop what the company calls AI consumers, which are digital replicas of target audiences trained to simulate how real people respond to products, campaigns, and business strategies.
