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TechRadar
TechRadar
Leon Poultney

'EVs have to be fun': Kia lifts the lid on its wild Vision Meta Turismo concept that uses a joystick as a gear shifter

Kia Hyundai
The exterior of the Kia Vision Meta Turismo concept car next to an interior shot of the driver's seat.
  • The Meta Turismo concept was on display at Milan Design week
  • Designers revealed more details about its sporty intentions
  • Virtual gear shifts are “just the start” as Kia looks to make EVs more fun

The creatives behind Kia's latest Meta Turismo concept say they want to “bring back a sense of joy and a sense of theater” to the EV market, as the company looks towards the next stage of its design language.

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