Celebrity boxing matches are (unfortunately) nothing new. Social media stars such as Jake Paul, KSI, and FaZe Temperrr have turned the sport into bloated spectacles. However, in what is perhaps the final death knell in the entertainment-ification of, well, everything, tech overlords Elon Musk and Mark Zuckerberg have been sparring off on Twitter about getting into the ring.
Last week, Musk tweeted on his newly named social media app X (RIP Twitter): “Zuck v Musk fight will be live-streamed on X. All proceeds will go to charity for veterans.” (To which the Meta CEO Zuckerberg clapped back that they should “use a more reliable platform that can actually raise money for charity”.) However, it seems things have cooled down once again.
