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Marie Claire
Marie Claire
Lifestyle
Jewel Elizabeth

Everything You Need to Know About Phoebe Philo's New Brand

Phoebe Philo New Brand Launch.

Phoebe Philo, the beloved fashion designer and minimalist vanguard, launched her much-awaited eponymous line today. The LVMH-backed luxury line is arguably the most-anticipated launch of 2023. Philo's new brand offers her signature luxe minimalism, seen in her work designing for Céline and Chloé, with an edge (and some price points!) that have mouths agape.

The queen of quiet luxury held no punches in her self-titled debut. Featured items include a stunning $19,000 all-sequin white sheath and an XL Cabas tote, which seems like an upleveled, $8,500 version of Céline’s famed IYKYK bag. The square-toe ankle boots in black leather sold out within minutes, and we predict the $2,000 asymmetrical silk satin dress, made of stucco stretch silk satin with a built-in bodysuit, will quickly become a celebrity fave. 

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