Nearly a year into his second term, President Donald Trump has taken unprecedented steps to affix his own name and personal brand to multiple public institutions, landmarks, and national projects.
The most visible and controversial renaming so far is that of the John F. Kennedy Center for the Performing Arts in Washington, D.C. The board of trustees, now chaired by Trump after replacing many members with loyalists, voted to rename the institution the Donald J. Trump and John F. Kennedy Memorial Center for the Performing Arts, widely referred to as the Trump-Kennedy Center. New signage has already been installed on the building's exterior, and the institution's website reflects the name change.
