Britain cannot offer its skiers much snow, its sliding sports don’t have a track, and there is just one curling rink outside of Scotland.
The bobsledders pretty much fund themselves; the long track speed skaters sell coffee to pay their way; the cross-country skiers simply live in Norway.
The United Kingdom is unlikely to be a winter sport superpower any time soon: in 23 Winter Games, the Brits have won just 32 medals.