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The Conversation
The Conversation
Stuart Soroka, Professor, Communications and Political Science, University of California, Los Angeles

Everything everywhere all at once: How Zohran Mamdani campaigned both online and with a ground game

New York mayoral candidate Zohran Mamdani and U.S. Rep. Pramila Jayapal meet voters to go door-knocking in Jackson Heights on Sept. 14, 2025. Selcuk Acar/Anadolu via Getty Images

Accounts of Zohran Mamdani’s campaign for New York City mayor have highlighted both his online presence and his ground game.

Mamdani won the general election with 50.4% of the vote, a larger share than was predicted by most polls, and his get-out-the-vote campaign has received some of the credit. Mamdani claims that his campaign had over 100,000 volunteers knocking on doors across New York City.

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