Hands up, who can spell Havaianas without looking? If you’d asked me two years ago, there would have been far fewer a’s and a couple of extra i’s in my answer. But now? When I can’t walk down the high street, through the supermarket or into my nan’s house without seeing the rubber flip flop in every iteration of shade, I could probably spell it backwards.
The brand’s relentless staying power, despite now being 64 years old, is truly something to marvel at. If you can tell me another non-luxury label, aside from Levi’s, that has done the same with just one product, my inbox is open. So, we have to ask: what keeps them on top?
