Even as you read this article, there's a reel vying for your attention. Or a podcast episode notification on your screen attempting to catch your eye. Industrialisation of attention can be termed as the defining shift of the media industry. Streaming platforms are competing with social feeds. Digital influencers are competing with TV protagonists. Events are competing with movies.
This evolution has resulted in one of the greatest paradoxes of our age in which attention is becoming increasingly fragmented, yet the experiences that command it are deeply interconnected. And the truth is, the M&E industry doesn't exist any more. Look around you. The contours of this industry are not confined to providing communication channels any more. Neither is it just informing or entertaining audiences.
