There are some forms of advertisement that just can't be planned or bought but can forever catapult a product into legendary status—thus is the case for Patrick Starrr's One/Size setting spray.
The event in question occurred on Sunday, August 6, 2023, when Beyoncé took to the stage in Washington DC for her Renaissance tour and despite the torrential rain (and we mean torrential), her glam did not budge. Her makeup artist, Rokael Lizama, then went on to confirm and praise the One/Size On Til' Dawn Mattifying setting spray for Bey's weather-proof look and naturally, the fabled $32 mist immediately sold out.
