Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
World
Rupert Neate Wealth correspondent

‘Everyone wants a plane for summer’: luxury trade fair woos super-rich

One person sat in a small navy and white helicopter plane with another person crouched down on the left wing of the plane
Airbus Corporate Helicopters’ ACH125 model was flown into Wycombe Airpark, costing €3.7m, with others in the ACH range costing up to €14m. Photograph: Graeme Robertson/The Guardian

“There are enough people, with enough money to buy them,” Sharmaine Guelas says as she shows off the specifications of a €3.7m (£3.2m) forest green five-passenger helicopter at Elite London, a “luxury” trade fair.

Billed as a “unique platform for luxury lifestyle brands to showcase themselves in front of a select and discerning audience”, it is largely frequented by members of global super-wealthy.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.