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The Guardian - UK
The Guardian - UK
Lifestyle
Tess Reidy

‘Everyone wants a piece of it’: UK high streets turn to high-end hipster fashion

Ellis Taylor, left, and Billy Bingham, both 19 and from Essex, in London’s Brick Lane
Ellis Taylor, left, and Billy Bingham, both 19 and from Essex, in London’s Brick Lane. Photograph: Tess Reidy/The Observer

On the face of it, 194 Local looks like any other secondhand shop in London’s Brick Lane. The graffiti covered shutters are down and the shopfront is understated. But as soon as it opens at 11am, the store is packed with stylishly dressed young people. The queue for the changing cubicle is long and the shop assistant is inundated with questions.

What’s everyone there for? To get their hands on the latest vintage military overpants, a pair of £98 baggy trousers that are right on trend for men and women. Within minutes, most sizes have sold out.

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