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Marie Claire
Marie Claire
Lifestyle
Lollie King

Everyone is talking about dark cherry at the moment, but I can't get enough of the super wearable plum shade

Woman applying plum makeup.

First, there was mocha, then latte, followed by strawberry and now the latest colour beauty trend sweeping across social and beyond is plum. Day to day I play it pretty safe with my make-up—nude lips and a brown liner, mascara, concealer and a pop of blush. But I’ve always loved to play with colour and luckily, plum works for all (yes, all) skin tones.

With this cold snap in the air and a need for warmth, plum is fast becoming the colour of the season and it can be worn anywhere on the face, swept over the eyes, on the cheeks or even on the lips.

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