Everyone is now an AI company. But here’s the real challenge

A person typing on a laptop and using a tablet. Only their upper torso, arms and hands are visible. Text superimposed on the image shows AI .

The “AI” label no longer makes companies special. In today’s world, that is a fact that needs to be accepted.

Even just a year ago, if a business simply mentioned being “AI-powered” it was enough to immediately gather attention and appear innovative. Investors quickly grew excited, and media outlets were quick to pick up the next “hot story.”