NAMM 2025: Every year, Fender Custom Shop's elite team of Master Builders and Apprentices join forces to create a boundary-pushing collection centered around a particular concept. While previous collections have drawn inspiration from the guitar itself – its materials, finishes, and colors – this year, they're moving beyond the guitar world and into mixology, with the Cocktail Collection.
“Everyone in the Custom Shop pushes one another to test the boundaries of their creativity and technical skills,” comments Chase Paul, Director of Product Development at Fender Custom Shop.
