It's no secret that we're not fans of the 2025 Coca-Cola advert. The fizzy drink pedlar has churned out an AI-generated slop-fest for the ages, one that featured a differently shaped Coke lorry in every frame.
And now it's clear that the ad is drawing strong reactions outside the realm of Creative Bloq. New analysis has shown that the Coca-Cola ad is the most talked-about Christmas campaign on social media. But is all noise good noise?
According to a new report from Sprout Social, Coca-Cola's ad has so far generated 38,752 messages and more than 735,000 engagements on social media – more than double that of the runner-up, the 2025 John Lewis christmas ad.
This classic Coca-Cola ad from 1993 has more design, character, story, personality, warmth and heart, than the AI slop these companies and goofballs are pushing today. The difference couldn't be any clearer. pic.twitter.com/ssWS2hPzseNovember 7, 2025
The Coca-Cola AI ad might be a net good in the long run, because it’s so obviously terrible and worse than every other commercial ever made. More companies may pivot and go out of their way to show that real people made something special together.So embarrassingNovember 7, 2025
But despite its impressive reach, the response to the Coca-Cola ad is decidedly mixed. "With 61% positive sentiment, the ad underscores how audiences remain divided on the use of AI in advertising, even when creativity is involved. The ad’s impact reflects both consumer curiosity and skepticism," reads Sprout Social's report.
The research also sheds some light on the ideal time to launch Christmas ads. Both John Lewis and Coca-Cola opted for later-than-usual releases in 2025, and the study shows that conversation around Christmas ads surged by 930% after 1 November.
