The British public is expected to face 'modest upward pressure' on water bills for up to a century to clean up Britain's waterways, an expert warned.
Water UK chair Ruth Kelly told BBC Breakfast that water company shareholders will make a £10 billion investment to clean up rivers. But the industry body warned that bills will rise to pay for the clean up.
She said the hike in customer bills will extend the 'full lifetime of the asset' at 50 to 100 years. She added that under the initiative, water companies will aim to reduce 400,000 spills per year to 280,000 spills.