It may have been a quiet January transfer window, but even so, thousands of new shirts will be printed for Lucas Paquetá, returning to his former Brazilian club Flamengo, while his West Ham shirt instantly feels old. Not to mention the thousands of other players moving from one club to another. Uefa estimates that up to 60% of kits worn by players are destroyed at the end of the season, and at any one time there are thought to be more than 1bn football shirts in circulation, many of which are discarded by fans once players leave.
The good news is that lots of designers are bringing their upcycling skills to old kits, taking shirts and shirring them, sewing them or, as in the case of designer and creative director Hattie Crowther, completely transforming them into one-of-a-kind headpieces. “I’m not here to add more products into the mix, I’m here to reframe what’s already in circulation and give it meaning, context, and longevity while staying culturally relevant,” says Crowther, whose creations involving the colours and emblems of Arsenal, Liverpool and Paris Saint-Germain, are, she says, “a response to how disposable football product has become”.
