D-Cell Games—the developer behind the genuinely fantastic rhythm game Unbeatable—has put out a mighty strong statement as it rallies against big studio figureheads becoming increasingly blunt about integrating generative AI into game development: from Krafton's declaration that it was pivoting to become an "AI-first" company, to Tim Sweeney clowning on Steam's AI disclosure requirements, to Nexon's CEO casually claiming that everyone was using it now.
That last one in particular is what got D-Cell Games riled up, responding to the original news in a Bluesky post with the statement: "Absolutely everything in Unbeatable was created by human beings without any generative assistance. Every frame drawn, every word written, every model sculpted, every line of code typed, every song sung with a real voice, every guitar played with a real hand, every moment flawed and messy because we are, also."
