‘We need to rethink what a successful magazine looks like,” says Steve Watson, founder of the subscription magazine club Stack. “It doesn’t make sense to compare the magazines of today to those of the 1960s when many people still didn’t have colour televisions. Print magazines are no longer the best way of reaching lots of people quickly and cheaply but they are still really great at engaging deeply with readers, providing an opportunity to slow down and absorb information. They provide us with an alternative way of seeing the world.”
Watson, along with a group of editors, publishers, designers, historians and academics, will be discussing the varying roles and functions that magazines have played over the years during a one-day event at the forthcoming London design festival. In contrast to the doom and gloom we often hear about the print industry, he remains upbeat about the humble mag’s future. “The truth is there are brilliant new magazines launching all the time,” he says.
