Chelsea's season is all but over with only progression in the Champions League to play for. In more ways than one the attention is already turning to next season.
Not just in terms of squad makeup, transfers or jobs but also the commercial side too. Selling shirts and creating a true brand for the club is a key point for the new owners so therefore having a defined and attractive image on the pitch is only going to further this ambition.
One simple way to create this brand loyalty and image is to impress when it comes to the kit players are seen wearing. It is often around this time that concrete information comes out regarding the latest style and design of the next kit and this season is no different.
