There's no doubt that the annual John Lewis Christmas advert is a highly anticipated staple of the festive season. Stories of friendship, kindness and giving, paired with an emotive soundtrack and wrapped into a festive advertising campaign have been moving viewers to tears since 2007.
This year is no different. Shining a light on children in care, the retailer has released its latest instalment 'The Beginner', featuring a clumsy skateboarder and his new foster daughter, set to a slowed-down version of All The Small Things.
Each year, John Lewis introduces new loveable characters - whether human, animal, alien or other - often making them into cute cuddly toys or other forms of merchandise. Monty the Penguin and Moz the Monster became huge hits with kids.
