As a beauty editor, I’m most intrigued by the products and services my colleagues continually return to. In an industry where you’re constantly receiving, testing, and evaluating new products, it oddly takes more effort to stick to what you love. The siren song of opening up that new deep conditioner or booking that just-released skincare treatment can be very hard to resist.
So when Japanese gel manicures started popping up on the IG stories of some of the coolest people in the industry, my interest was immediately piqued. Friends and associates would note how much healthier, stronger, and longer their nails were after several weeks of consistent fill-ins—a very enticing prospect for someone (me) who loves a full set, but consistently finds herself removing them to reveal paper-thin nails.
