Redesigning history is hard. For many automakers, their logos represent decades worth of heritage. But over the past few years we've seen a number of automakers redesign their iconic logos – some for the better, others for the worse, but most all of them exceptionally minimalist.
The trend of beveled edges and silvery finishes is long gone. These days, graphic designers have reduced logos – even outside of the automotive realm – to bland 2D silhouettes. The swarm of redesigns for car markers kicked off with Mini in 2015, while brands like Audi, Aston Martin, and BMW followed in the years since.
